Since the introduction of Google of Panda and Penguin update, people believed that SEO and link building for that matter is dead. However, this is not actually the case. The reason why despite the updates, the websites that ranked high and on the first page of Google remained to be there is because of the fact that they have strong and authoritative links. If they are weak and have low value links, there would never be there at all. However, given the shifts in the algorithm of Google, switching from the page rank to the domain authority would definitely bring changes in the world of SEO. At the same time, there is a massive emphasis given on social signals and quality content. With these things in mind, the following are some useful tips on how social media can help in building a strong backbone of link building.
1.) Engaging Content – This is basically the key element in SEO and social media. Always bear in mind to write for humans and not for robots. Thus, create a blog content that is useful and engaging. Think that if you will read your article, would you share it? If yes, then you would see that social signals are going up, given that your audience would share your content on the social network. This way, you are earning links and traffic.
2.) Share Your Content – After creating an engaging and valuable content; share it with other networks to attract more shares. You can do it by sharing your article through relevant forums, newsletters, influencers and on Google+, Facebook, Twitter, and LinkedIn.
3.) Guest Blogging – When you have exerted a lot of effort and time in creating your latest article, why not share it on someone else’s blog? If you don’t, you would miss earning links and traffic. The power of guest blogging should never be underestimated. In fact, it should be a part of every SEO strategy and social media.
4.) Participate – Given that you have your social media profile, is it up-to-date and do you participate? If not, you have to start. Be participative and this would help you have more traffic back to your site, spark relationship, and gain a guest contributor to your blog.
5.) Set-up your Google+ profile – If you are not a fan of Google+, now is the time for you to set aside whatever differences you have. Facebook would not mind after all. You have to be involved in Google plus because it is becoming a big player in the world of SEO. And this has been shown recently by Google as it recently introduced “author rank”. Google now connects ranking factors to the individual authors, and not just with the website where the content can be found. Thus, you need to have a Google+ profile now and do not forget to enable the author rank feature.
Social media is undeniably an integral part of every business and individual. And this is utilized in various ways and doing so effectively would promise greater results and more success in whatever aspect there is.