While the capacity of having links to different resources with the use of photographs in not allowed, there is still an option available wherein one can utilize hashtags in their comment sections in an attempt to further categorize the company’s specific photographs. Hashtags can be extremely beneficial as companies and organizations utilize them in their marketing efforts and promotions. A lot of these marketing efforts that make use of hash tags has been viral and a tremendous uptick in the user management and brand communication have been seen. Since its arrival, Instagram had been able to captivate millions of social media users. In addition, aside from its numerous features Instagram service is seen to be the birth of different spin-off services that allow the users to turn their favorite photos in Instagram into magnets and postcard stickers.
The instantaneous effects of Instagram and its unique set of editing features sets it apart from the other social networking sites. And this is the reason why we have seen how this social network have skyrocketed in terms of popularity and various corporations and brands jump to this platform as a way to interact with their customers. From the standpoint of marketing, businesses will have a new viable mechanism in order to promote their services and products while getting an instant feedback from their customers. Other organizations see this as a premature opportunity as they focus primarily on the traditional avenues like Twitter and Facebook. The beauty of such social media applications in addition to the prevalent Web 2.0 properties is the ability to cross-link with each other. By being able to generate content for Instagram, businesses and companies would receive a great deal of benefit to their marketing efforts as they could automatically set their own uploads to be distributed to the different services like Twitter and Facebook, e-mail, and even flickr. Such integrated features can be a great timesaver since the marketers do not need to visit each of the sites just to distribute picture communication.
For those businesses that are looking for ways on how to utilize such social media application for their marketing campaigns, it would be vital for them to understand the use of hash tags keywords and their effectivity, as well as the significance of consistency. Despite having a lot of resources that are available online that would allow a business to automate the process of posting, human interaction between the content and the service would still be the best bet for them if they would like to establish interaction with their customers and target market. At present, internet users and customers would like and would prefer to interact with a real human being and not with an automated system. Instagram is indeed one representation of a breakthrough in the exciting and fast growing social media landscape. Businesses that would have a full understanding of the marketing potentials that services like what Instagram can offer will greatly benefit from a larger return on their investment.